Internal Tool

One-Pager Generator

Fill in the market details — generates a printable cost estimate to send to a prospect.

Look up lead costs first
Crow & Pitcher
Problem Solvers by Nature

More clients calling your firm.

Here's exactly what it costs.

Your market estimate

Practice area

[PRACTICE AREA]

Market

[CITY, STATE]

Cost per lead call

$[CPL]

Monthly ad spend

$[SPEND]

Lead calls / month

[X–X]

Est. new clients / mo

[X–X]

Est. monthly revenue

$[RANGE]

Based on Google's own advertising data for your zip code and practice area. Conservative estimates used throughout.

How it works
01.

We set everything up

We configure your account and submit for Google's approval (1–3 weeks). Once approved, ads go live. You don't learn anything new.

02.

Leads start calling

Calls come to your existing number, tracked so you know exactly which came from ads.

03.

You see everything

Live dashboard, weekly email summary, monthly review call with Matt.

What's included for $1,000/mo
  • Ad account setup and management
  • Targeted Google Ads for your practice area
  • Call tracking and attribution
  • Live reporting dashboard
  • Weekly email summary
  • Monthly review call with Matt
  • Direct access — no account managers

Ad spend is separate

You pay Google directly. We never touch it or mark it up.

Pricing Transparent monthly billing
Base retainer$1,000/month
Additional practice area+$500/month
Additional office location+$300/month
Monthly maximum$2,500/month

No setup fee  ·  No contract  ·  Cancel anytime with 30 days' notice

The fine print

· You own your Google Ads account from day one

· Ad spend goes directly from your card to Google

· Month-to-month after a 3-month initial term

· Your data and leads are always yours

Ready to get started?

Plan on roughly 30 days to your first lead calls. Questions? Reply to this email or book a follow-up call.

Matt Goodwin

matt@crowandpitcher.co

crowandpitcher.co

Book Follow-up Call